Building a well-designed website and working on marketing is not enough. You will still need to optimize your eCommerce website so well that you can get organic traffic for it. If you’re selling products on your online store, potential customers will search for those products on Google. So, it’s important to ensure you rank higher than your competitors and will increase sales in the long term. This will also help improve brand awareness and increase your eCommerce store’s popularity.
This is where a good eCommerce SEO comes to the rescue. We will discuss three major tips to help you bring and maintain organic traffic to your online store.
Three tips for a better eCommerce SEO
The more traffic you gain, the more sales your store will have. So, it’s essential to create a good SEO strategy once and follow it for future success. Now let’s see how you can get it done.
1. Use the right keywords
Whether you have built your website on a marketplace or from the ground, keywords will help you greatly. If you check out many Etsy SEO tips, they will tell you that using the right keywords on your website is an integral part of SEO. Your customers are looking for this, so make sure you have those words added to your website. You can use many keyword tools such as the Google Keyword Planner to help you understand metrics such as the keyword difficulty, the traffic it can provide, etc.
When looking for relevant keywords, look from the searcher’s perspective. What questions would they ask? How would they type in when searching for a specific product? SEO specialists widely use search intent to target the right keywords more professionally.
2. Provide detailed product descriptions
The next step is to describe your store’s products in more detail so they can easily be found. While product photos, categories, and other elements are important, the description is what helps those products get found. Make sure to teach this practice when onboarding new hires so that the SEO department knows how to keep things the same way when adding new products to your store.
In the meantime, you should consider adding keywords whenever possible. This way, your potential buyers will find those products more easily through a simple Google search.
3. Focus on site speed
Both Google bots and users pay attention to how fast the website loads and how fast they can get things done with your online store. That’s why you should ensure proper site speed at all times. Especially when you add new things, such as a website chatbot, it’s important to recheck your site’s performance and see its issues.
You can start by optimizing images, setting up proper caching, and consider using a CDN. Next, you can go into more detail and focus on things such as picking a great hosting, optimizing your code, etc.
Search engines, especially Google, want the best results for their users. This is why businesses, in their turn, need to ensure proper SEO practices. Focusing on the technical elements and the on-page part will help attract more website visitors to your eCommerce store.