Facebook’s claims about the size of losses small businesses will suffer due to iOS 14 privacy changes don’t hold up under scrutiny and are likely exaggerated (HBR.org)

Fb’s claims concerning the dimension of losses small companies will endure on account of iOS 14 privateness adjustments do not maintain up below scrutiny and are seemingly exaggerated — by – Bart de Langhe and – Stefano Puntoni — Abstract. — Apple will quickly require customers to decide in in the event that they need to permit companies …