Product videography is the process of creating a video for a product that has never been made before. This can be anything from an invention, to a website logo, or even something completely unique. Product videography is where video content production meets product creative and design typically in order to make both easier by providing them with the skills they need in one package.
Tips for the best Product Videography
1. Know your market.
Whether it’s because of product development, the company’s vision, or maybe a particular set of customers, you need to know your target audience and what they’ll find useful in a video before you make one. For example, if you’re creating a video for a new shoe line, you might want to focus your attention on someone who is an avid sneaker collector. If that person seems interested in any kind of footwear or designs alike, this will be the audience for your first product videography project.
2. Don’t just make videos for videos’ sake.
While it’s true that video content is a great way to help people recognize a product, it can also simply tell you why they won’t. When done right, product videography can actually help you improve your product design based on what you’re learning. While understanding your audience helps identify who will be your first customers, this also means that you know who will absolutely never like anything about what you’re making. More than anything else, product videography should help you improve the quality of your work and the products themselves.
3. Have a message for those watching the video.
Connecting with those who are watching is incredibly important in any kind of marketing campaign. This is especially true of product video content, but it’s important to remember that while you want people to be able to gain an understanding of your product, the video itself should also help them. Say you’re making a video for an environmentally friendly energy source like a solar panel – now is not the time to talk about how awesome it is. Instead, try to remind viewers why they need your product in their lives and why it’s better for them than anything else available in the market.
4. Show off your product in a new way.
One of the things that can stand out about a product video is the way that it displays your product. By simply showing off how a new technology works in real-time, you can show people what they want to see. For example, if you’re making a video for a new app, make sure that it’s not just your app, but what it looks like on a user’s phone or tablet! From simple photos to movies, you can show people every single part of how they’re going to interact with the product.
Conclusion
Product videography is one of the best ways to promote and sell a new product, especially if you’re working with a new technology. With the right amount of time and attention, you can create an excellent video that helps your audience understand what they need to know about your product as well as why they need to buy it.
