Sometimes we need to publicize a new press release music, the latest album, or an upcoming artist tour. If you have a limited budget and you can’t afford hiring a professional PR manager. So, the only solution is to write a music-related press release yourself.
Self-presentation can be challenging. That is why we have collected the best tips, which will help you write an eye-catching music press release. You can be sure it will be noticed very fast.
Press Releases Definition
When we speak about the music industry, you can consider a press release to be an efficient tool for bringing extra publicity free of charge. A typical press release looks as a well-organized and simple to follow sheet, which contains the story to cover. Let’s see how to compose a worthy press release.
How To Write A Press Release
What you should do is to compose a press release template, so you will be able to use it for the next music event. Let’s start!
- The news you share must be worthy attention
It is the top rule! If your press release has no urgent reason, there is no point in sending it to the media representatives. Journalists agree to share news which are worth their readers’ attention. Always read your press release text to colleagues or friends to ask their independent opinion.
- Your text should be short and clear
When you write a press release for the music sphere, the best is to write everything on a single page. Avoid being too descriptive/effusive in your music press release. Remember that a press release is not an essay. Journalists have a limited time frame for reading your text, so be as clear and short as possible.
- Write a press release from a 3rd person
We understand that you feel like writing a press release in the 1st person. Remember the rule that all types of press releases have to be written in the third person. It does not matter whether you write about yourself or other artists. Make sure your text sounds informative, friendly, and trendy. Give the journalists the major facts and impress them with a unique style.
- High readability score
When you write a music press release, we recommend you to use professional tools to check the readability score. Your audience enjoys reading text which is easy and intriguing. Make your sentences short, containing a maximum of 20 words. The same should be done with paragraphs: keep it short and do not forget to include eye-catching subheadings.
- Using adequate amount of visual elements
It is a good idea to add the key visual element after the 1st paragraph. It can be your album artwork to make your press release more creative and eye-catching.
- Compose a bright title for your press release
Your task is to write a creative title for our press release. There is no need to waste time composing a perfect headline because it is the job of journalists/sub-editors. Your title should clearly state the product you promote.
- Include the essential info in the 1st paragraph
All your essential information should be included in the first lines of your music press release. The info must answer the questions “who”, “where”, “what”, “when” and “why”. Three sentences is more than enough.
- 2-3rd paragraphs must include enough details
The 2-3 paragraphs can be a bit longer as you need to include the essential details. You can speak about your project/album/tour. Make sure you use a positive tone to attract the maximum of readers.
- The conclusion of your press release
The conclusion should include a call to action. Let our readers know where they can purchase/download music albums or tickets for the concert. You can provide the dates and approximate prices.
- Proofread the text
Finally, you should read your press release several times to be sure you like how it sounds. Do not forget to use Grammarly to correct grammar and spelling errors.