Every online platform and its reputation is dependent on customers. A single negative review can simply reduce the user’s number as well as a positive comment can increase success and possibilities. Using customers as the main way of marketing strategy is a very effective way to choose. So, as it is effective, many companies are starting to consider it. But be careful, as there are many sites that publish fake customer testimonials to trap visitors and make their customers. So before you decide to join some platform and use its service, be sure that the user-generated continent is based on real reviews and not only on fake comments.
On the other hand, there are some companies and platforms that do not need to create fake comments, as their users are very satisfied with their quality. Today, we will try to introduce some of the good platforms which can be considered outstanding ones with their user-generated content. Also, we will talk about feedback importance in more detail. It will give you a clear picture of how your comment matters for the company as well as for future potential customers.
Some Great Websites with Outstanding User Generated Content
User-generated content can be the key to success as well as the primary reason for ruining your platform. So be careful before you start using it as an advantage. You need to accept high and changeable standards for customers to become good enough for them. As it is hard, it is much easier to find negative feedback than strong user-generated content. But some great platforms remain.
One successful example is investfox which is the best guide for those who are interested in financial trading. There you can find a clear methodology for rating different brokers and a detailed ranking and explained list of companies you can or can’t trust. Their content is entirely based on the needs of customers so it can be considered a user-generated continent.
It is public to check which criteria they use while giving the score to the specific platform, so the information they provide is based on customers’ and experienced people’s opinions and not only on their views. In that way, they maintain objectivity and a good reputation. If you want to know how to create such a high-quality continent, click here to learn more and consider investfox as a worthy example to follow, while creating user-generated content.
Another great example is Monsoon which uses the feedback function as its competitive advantage. This is the shopping platform where people buy different products, mostly clothes.
The website uses an image uploading function to create a real continent from users. So, when you visit their gallery, you will be able to see a photo from a model as well as a real photo from a customer who bought it. With this function, you will have better and more realistic expectations of how the product looks. This had an amazingly positive impact on Monsoon, as their revenue increased by 3% and the number of visitors to their websites by 14%.
The quite an interesting approach we can see from Glossier. This is a company that produces beauty products. Even though their platform is transparent and entirely user-oriented, they chose different and original ways to create user-generated content.
More specifically, they started an online campaign on social media like Instagram and Facebook, where they encourage users to publish interesting selfies with their products. So with the company hashtag, you will see many different photos, with skin and face care routines and others. Similar to the mentioned examples, for Glossier such a campaign has a very positive impact on their finances as well as reputation.
Why User-generated Content Matters
Today customers perfectly know how companies use different tricks to create the best reputation and impression for their brand. This mostly is not the reality. Even though these brands are not able to maintain loyal customers, some of them still prefer to create fake expectations and attract new users, even if they will be one-time customers.
So, those who often use online services, already know how to check if the impression the company gives is real or fake. There are many review websites such as investfox for financial trading and many others where people can find detailed reviews about what they should expect from the specific company. That is why feedback matters.
To collect good feedback, you not only need high-quality service but good user-generated content. If you have one, the trust level from new users increases as they think that your brand is more user-oriented and you have nothing to hide, as everything is transparent.
They know that experienced customers will not lie, so if they will see their comments on their suggestions and real product pictures as it was in Monsoon, they will be more likely to try your suggestion. You can create user-generated content by suggesting public forums to your users or starting a marketing campaign on social media. This will make you more customer friendly and have a positive impact financially.