There can be various reasons behind seeking information on how to migrate from the M1 to the M2 platform. For instance, you might no longer be satisfied with the online store performance, the loading speed, and the design of your Magento 1 website.
An improved version of the original open-source E-commerce platform Magento, M2 is laced with a new framework, coding configuration, and database composition. Additionally, the EOL date for M1 was June 2020, and from then on, it is not providing support, security patches, and quality fixes for systems.
Hence, it makes sense to migrate to the M2 from the M1. Here, we will tell you why you should migrate to hire a professional Magento 1 to Magento 2 migration service in Australia and initiate the migration process as soon as possible.
Why Should You Migrate to Magento 2?
Here are a couple of reasons why you should migrate to the M2 from M1:
The end of support
The prime reason behind switching to M2 is that the platform has officially stopped supporting Magento 1 since June 2020. Hence, the platform will no longer release updates for plug-ins and modules.
Now, the migration process is very complex and lengthy; it is necessary that you properly plan it and hire Magento 1 to Magento 2 migration service Australia professionals that you can trust.
Your online store’s success depends on security. As Magento has stopped supporting the M1 version, the security updates and patches are not released, which will threaten the integrity of customers’ data. Hence, it is essential that you move to Magento 2 as soon as possible.
Now, let’s see some advantages of Magento 2.
More than 50% of eCommerce stores powered by Magento 1 are considering Magento 2 due to the significant advantages described below:
Enhanced Customer Experience
Modern online shoppers can tolerate anything except a delayed checkout process. Hence, providing them with a fast and short checkout experience can decide the success of your site. Magento 2 has an integrated instant purchase feature that optimises the checkout process.
This feature redirects customers to the confirmation page, where they can place an order, allowing them to skip the long account registration process. Additionally, integrated payment gateways like Braintree and Paypal save previous credit card information for seamless checkout and reduce the time for placing the order.
Bolstered Up Mobile Shopping
According to a recent study, more than 40% of online orders came from mobile devices. To keep up with the latest trends, your online shop should provide a great shopping experience to mobile shoppers.
In addition to increasing loading speed by 50%, M2 has bettered onsite search and a mobile-friendly checkout process that has garnered even more orders from mobile users.
Having an attractive and eye-catching design for your online store is something that you can’t ignore. This feature will make you stand out in the crowd and influence the customers’ purchasing decisions.
Magento 1 is templated with the too-long checkout process, and the absence of responsive design no longer excites the crowd, and that is why you may be losing your potential customers.
At the same time, Magento 2 offers guests with checkout option laced with tones of attractive templates, responsive to screens of any device by default.
Website performance plays a very vital role in high conversions. The longer website loading speed is one of the prime reasons for the high abandoned shopping cart rate. This is where Magento 2 triumphs as it can handle approx. 40% more orders each hour with up to 70% faster add-to-cart times than Magento 1.
Keeping an eye on important business metrics is one of the business strategies that can enhance your planning. Thus, Magento 2 offers advanced reporting features that enable you to track more than 15 online store reports from the admin panel.
You must build strong customer relations via email to boost the retention rate. Magento 2 has a special feature, the integrated Dotmailer, an email marketing automation tool. With the help of this facility, you can create automated marketing campaigns for SMS, Push, email and other channels.
What Positives Does Magento 1 to Magento 2 Migration Bring?
Users can expect the following benefits after migrating to M2 from M1:
- Decreased rate of abandoned shopping carts: the instant purchase feature and enhanced loading speed provide customers with fast checkout and reduce the abandoned shopping cart rate.
- Increased number of sales: since Magento 2 is powered by Elasticsearch, online shoppers be impressed by the speed as it will offer a hassle-free buying and loading process, which leads to a high conversion rate.
- Higher conversion rate from mobile devices: with a better responsive design, you will receive even more orders from mobile shoppers. Due to that, the number of conversions will increase along with the income.
You can also automate simple day-to-day activities and eliminate duplication and data inconsistencies by choosing the mybo accountright custom integration.
For that, click on the link here:https://www.saasintegrator.com/myob-accountright-integrate-magento/